This Privacy Policy explains how bp77 collects, uses, stores, and protects the personal data of registered players and website visitors. Your privacy is taken seriously at every level of the bp77 platform.
Last updated: 12 June 2026 | Applies to: bp77.asia and all associated services
Summary: bp77 collects personal and financial data necessary to operate a regulated gaming platform — for identity verification, payment processing, fraud prevention, and regulatory compliance. bp77 does not sell personal data to third parties for commercial purposes. Data is retained only for as long as required by operational necessity and applicable regulatory obligations. This policy should be read alongside the bp77 Terms & Conditions.
bp77 ("bp77", "we", "us", "our") operates the online gaming platform accessible at bp77.asia and is the data controller in respect of personal data collected through the platform and its associated services.
This Privacy Policy applies to:
By accessing bp77.asia or registering an account, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not consent, you must not use the bp77 platform.
For enquiries relating to data privacy, please contact bp77 using the details in Section 13 of this Policy.
bp77 collects the following categories of personal data from players and visitors:
| Category | Examples | Purpose |
|---|---|---|
| Identity data | Full legal name, date of birth, gender, nationality | KYC, age verification, account registration |
| Contact data | Email address, Malaysian mobile number, residential address | Account communication, OTP delivery, KYC |
| Identity documents | MyKad / passport scan, selfie for liveness check | KYC identity verification, age confirmation |
| Financial data | Bank account details, e-wallet IDs (Touch n Go, Boost), transaction history | Payment processing, withdrawal verification, AML compliance |
| Gaming activity data | Bets placed, games played, session duration, deposit/withdrawal history | Account management, responsible gaming monitoring, dispute resolution |
| Technical data | IP address, device type, browser, operating system, login timestamps | Security, fraud prevention, platform optimisation |
| Cookie data | Session cookies, preference cookies, analytics cookies | Platform functionality, user experience, analytics |
bp77 does not knowingly collect special category data (such as health data, racial or ethnic origin, or political opinions) except where directly relevant to a responsible gaming assessment or required by applicable law.
bp77 collects personal data through the following means:
bp77 uses collected personal data for the following purposes:
bp77 does not use personal data for automated decision-making that produces significant legal effects on players, except where required for AML screening or identity verification processes, in which case you have the right to request human review.
bp77 processes personal data on the following legal bases:
bp77 does not sell, rent, or trade your personal data to third parties for commercial marketing purposes. bp77 shares personal data only in the following circumstances:
All third-party data processors engaged by bp77 are required to handle personal data in a manner consistent with this Privacy Policy and applicable data protection standards.
bp77 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, subject to the following minimum retention periods:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised data may be retained indefinitely for aggregated analytics purposes.
bp77 implements technical and organisational security measures appropriate to the sensitivity of the personal data it processes. These include:
While bp77 takes appropriate measures to protect your personal data, no digital platform is entirely immune from security risk. In the event of a data breach that poses a material risk to registered players, bp77 will take reasonable steps to notify affected individuals in accordance with applicable notification obligations.
bp77 uses cookies and similar tracking technologies on bp77.asia. Cookies are small data files placed on your device that help the platform function correctly, remember your preferences, and provide analytics data. The following cookie types are used:
You may manage cookie preferences through your browser settings. Disabling cookies may affect platform functionality — in particular, disabling session cookies will prevent you from remaining logged in to your bp77 account.
Subject to applicable law and bp77's regulatory obligations, you have the following rights in respect of your personal data held by bp77:
To exercise any of these rights, contact bp77 using the details in Section 13. bp77 will respond to data rights requests within 30 calendar days. Identity verification may be required before bp77 can fulfil a data rights request.
bp77 strictly enforces a minimum age requirement of 21 years for all registered accounts. bp77 does not knowingly collect personal data from individuals under the age of 21. Age is verified through the KYC process, and accounts that cannot satisfy age verification are not granted full platform access.
If bp77 becomes aware that personal data has been collected from a person under 21 years of age, bp77 will promptly close the relevant account, delete associated personal data (except where retention is required for regulatory purposes), and retain a record of the closure sufficient to prevent re-registration. Parents or guardians who believe a minor has registered on the bp77 platform should contact bp77 support immediately using the contact details in Section 13.
bp77 reserves the right to update or amend this Privacy Policy at any time. When a material change is made, bp77 will post a notice on the platform and update the "Last updated" date at the top of this page. Where required by applicable law, bp77 will seek fresh consent for material changes to the ways in which your data is processed.
Your continued use of the bp77 platform following publication of an updated Privacy Policy constitutes acceptance of the revised terms. bp77 recommends that you review this Policy periodically. If you do not accept a material change to this Policy, you should close your account and cease using the platform.
For questions, data rights requests, privacy complaints, or any other privacy-related enquiries, please contact the bp77 data team through the following channels:
bp77 Privacy & Data Team
Email: [email protected]
Live chat: Available 24/7 from within your bp77 account dashboard
Website: bp77.asia
bp77 aims to acknowledge all privacy-related enquiries within 2 business days and to resolve data rights requests within 30 calendar days of receipt. Where a request is complex or high-volume, bp77 may extend this period by up to a further 60 days, with notice given to the requestor.
Six principles that guide how bp77 handles the personal data of Malaysian players.
All data you submit to bp77 is SSL-encrypted in transit. KYC documents and financial records are encrypted at rest — your sensitive data is protected at every stage of the data lifecycle.
bp77 does not sell, rent, or trade your personal data to third parties for commercial marketing purposes — ever. Data sharing is strictly limited to what is necessary for platform operation and regulatory compliance.
Identity documents submitted for KYC are handled exclusively by bp77 and its contracted verification partners. Documents are used only for the purpose of identity confirmation and are not shared beyond what is required.
You can request access to, correction of, or deletion of your personal data at any time through bp77 support. Data rights requests are acknowledged within 2 business days and resolved within 30 days.
bp77 collects only the personal data required to operate a regulated gaming platform. Data collected is proportionate to the purposes described in this Privacy Policy and no more.
bp77 does not retain personal data indefinitely. Clear retention schedules govern how long each category of data is kept — and data is securely deleted or anonymised at the end of its retention period.
Your personal data is handled with the same care as your winnings. Register a bp77 account today — live casino, slots, sportsbook, and lottery in MYR. 21+ only.
Must be 21 or older to register. bp77 operates under international gaming licensing.